Long-lasting: A lipstick that stays put throughout the day without constant touch-ups is highly desirable.

Pigmentation: Intense color payoff with vibrant and rich pigments.

Comfortable Wear: Lipsticks that feel smooth, creamy, and comfortable on the lips 

Hydration: Moisturizing and hydrating formula

Smudge-proof and Transfer-proof: Lipsticks that don't smudge or transfer onto other surfaces.

Versatility: Lipsticks suitable for various occasions, from casual to formal, offer greater value to users.

Wide Shade Range: A diverse range of colors allows people to find the perfect shade to match their skin tone and personal preferences.